![]() ![]() To compete, some have partnered with other companies, eBay said. ![]() The initiative is separate from eBay’s “Authenticity Guarantee” launched in the US in 2020.Īs the secondary market for luxury continues to attract buyers, high-end brands are being pushed into the resale space. ![]() Labels already signed up include Alberto Milani, Alor, Badgley Mischka, Diana M., Ernst Benz, I.Reiss, Judith Ripka, Konstantin Chaykin, Le Vian, Lika Behar Collection, Perrelet, RPaige, Roman+Jules, Vianney Halter and Zodiac Watches.Īll watches come with a minimum one-year warranty, and jewelry and handbags include a certificate of authenticity with purchase. ![]() In addition, these brands and brand-authorized sellers will be able to control their brand equity and image with access to eBay platform channels to amplify their own messaging. Luxury companies that partner with eBay will also gain access to consumer insights from the selling platform’s global network of buyers and will be able to influence pricing of their brand inventory within the secondary market, eBay said. The site will list items as either “Direct from Brand” or “Brand Authorized Seller,” including consistent badging and information for each category, it added. ![]()
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